This week, our fab intern Priscilla Ko takes us back into the fight against human trafficking with a post about CNN (probably not what you expected?). No matter what your opinion of CNN is, reflect on the fact that such a huge media outlet has taken such a significant stand against trafficking. We are entering great, new territory, folks.
By Priscilla Ko, M121 Intern
Broadcast news isn’t typically thought of as corporate business, yet still are pertinent to the public and how we are informed on a daily basis. Though we often tend to shy away from the news due to its common pessimism, these bits of truth open our eyes to a difficult reality that we must eventually face.
As we discussed in our last post, sometimes we need to hear to bad news in order to change them to good. CNN possibly realized the scope of the issues with human trafficking upon its recipient Hero of 2010 Anuradha Koirala, and what they chose in response is particularly noteworthy. Not only would Koirala be given a $100,000 grant for her organization Maiti Nepal and gain global acknowledgment for her efforts, but CNN would also launch a side branch CNN Freedom Project a year later to further continue investigating and fighting for these victims.
About the CNN Freedom Project
By using any source of media conceivable, CNN was able to expand its territory on a universal scale. This would further propagate the publicity of modern day slavery and strategically tailor to specific targets by social media, television documentaries, and streamlined newsfeeds via their website.
CNN Freedom Project was a way to communally gather all the resources and headlines into a central focal access. It featured fact sheets, testimonials, undercover and success stories all encompassing the intricacies of human trafficking. Through its commitment to groundbreaking news and documentaries, thousands and millions more would hear of the global atrocities.
Consider this: in 2010, CNN reached over 100 million U.S. households solely through cable television.
Consider this: in 2010, CNN reached over 100 million U.S. households solely through cable television. The implications of this are phenomenal. CNN joining forces would be able to appeal to masses previously unfathomable by anti-slavery organizations alone. Consider this: in 2010, CNN reached over 100 million U.S. households solely through cable television. If just 20% of these households were made aware through the efforts of CNN Freedom Project, it would equate to the ILO estimated 21 million slaves sold into trafficking. A 1:1 correlative relationship made aware and challenged to no longer turn a blind’s eye towards this injustice.
Enterprises don’t have to be solely limited to consumer products, though that’s often what first comes to mind. Broadcast news is a corporation of its own entity, dynamic in its influence to the public. Not solely limited to increasing viewer awareness, but it has also provided an expedited means of updating in the front lines behind modern day slavery.[divider_line]
- Watch a roundtable discussion with some of the prominent activists such as Polaris Project, OneChild, etc.
- This article rejuvenated hope in seeing slaves freed in consequence of a released CNN report
- Mauritania was the last country in the world to abolish slavery in 2007. This documentary and report series aimed to show the raw truths and difficulties behind trying to eradicate human trafficking
Things to think about:
Enterprises don’t have to be solely limited to consumer products, though that’s often what first comes to mind. Broadcast news is a corporation of its own entity, dynamic in its affluence to the public. Not solely limited to increasing viewer awareness, but it has also provided an expedited means of updating in the front lines behind modern day slavery.
- What other enterprises (not just limited to consumer business) have taken a stand against human trafficking?
- What are some creative ways to increase public awareness about human trafficking?
- Have you seen any of the documentaries sponsored by CNN about human trafficking? What were your thoughts on it?